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Life insurance brand preferences in the U.S. in 2017 and 2018, by age

This statistic shows the results of a survey conducted between October 2017 and January 2018 among 2,000 adult Americans on their preferred life insurance brand. The results were sorted by age. During the survey, 12.9 percent of respondents aged 18 to 34 stated their preferred brand is State Farm; 15.6 percent of respondents aged 35 to 49 said the same.

United States: Brand preferences for life insurance from October 2017 to January 2018, by age

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Release date

March 2018


United States

Survey time period

October 2017 to January 2018

Number of respondents


Age group

18 years and older

Special properties

adult men and women aged 18-74

Method of interview

Online survey

Supplementary notes

* Age 18-34: n=698
Age 35-49: n=520
Age 50+: n=782.

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