Americans' preferred big box retailers from February to April 2018, based on loyalty

This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred big box retailers. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 34.5 percent of respondents shop at Amazon based on their loyalty to the brand; 39.7 percent of respondents are Amazon clients without any feeling of loyalty.

United States: Brand preferences for big box retailers from February through April 2018, by recent purchase based on loyalty

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Release date

May 2018


United States

Survey time period

February 2018 to April 2018

Number of respondents

897 respondents

Age group

18 years and older

Special properties

demographically balanced adult big box retailer shoppers in the U.S. ages 18 to 74

Method of interview

Online survey

Supplementary notes

* Recent purchase not based on loyalty: n=517
Recent purchase based on loyalty: n=380.

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