Americans' preferred midsize sedans from February to April 2018, based on loyalty

This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred midsize sedan brands. The results were sorted by recent purchases based on the customers' loyalty. During the survey, 18.7 percent of respondents prefer a Toyota midsize sedan based on their loyalty to the brand; 22.5 percent of respondents prefer this brand without any feeling of loyalty.

United States: Brand preferences for midsize sedans from February through April 2018, by recent purchase based on loyalty

Recent purchase based on loyaltyRecent purchase not based on loyalty
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Source

Release date

May 2018

Region

United States

Survey time period

February 2018 to April 2018

Number of respondents

553 respondents

Age group

18 years and older

Special properties

demographically balanced midsize sedan purchasers in the U.S. ages 18 to 74

Method of interview

Online survey

Supplementary notes

* Recent purchase not based on loyalty: n=280
Recent purchase based on loyalty: n=273.

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