Italy: volume share of Aia products in processed meat market 2016

Volume share of Aia branded products and its competitors in the market of processed poultry meat in Italy in 2016

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Release date

January 2017



Survey time period


Supplementary notes

Veronesi Group is the fourth largest Italian agri-food company by turnover, as well as one of the leading poultry producers in Europe with the Aia brand and among the largest operators in the Italian cured meat industry with the Negroni and Fini Salumi brands.

Data refer to large scale retail, including superstores and supermarkets.

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