Average daily TV viewing time per person in selected countries worldwide in 2015 (in minutes)

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Time in minutes
United States274
United Kingdom216
South Korea193
The Netherlands190
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About This Statistic

This statistic contains data on the average amount of time people in different countries spend watching TV. In 2015, Americans watched 274 minutes of TV per day while people from Sweden only watched 146 minutes per day.

TV consumption - additional information

As of 2015, an estimated 1.57 billion households around the world owned at least one TV set , while the surge of the internet has further extended the penetration rates and daily consumption of video content around the world. According to a 2015 report on average daily TV viewing in countries around the world, users in the United States lead the world in daily TV watching time, with some 274 minutes, the equivalent of more than four and a half hours. Another report shows that Americans predominantly spend their time watching cable television, with an average of 205.8 minutes of cable TV content forecast to be watched in 2018.

Daily time spent watching broadcast television, on the other hand, is constantly decreasing, from 106.2 minutes in 2008, to an estimated 83.7 in 2018. American consumers also generally favor live TV rather than time-shifted TV, although live TV watching has decreased over the last three years from 290 minutes per person, per day to 272 minutes per person, per day.

Despite the fact that Americans spend an increasing amount of time watching video content on the internet, using a DVD or timeshifted TV, traditional television is still, by far, the favorite medium of U.S. consumers. As of the second quarter of 2014, an average of 1850 minutes per week were spent by Americans watching traditional TV. All in all, some 282 million Americans were watching TV as of 2014.

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