Market share of TV worldwide by type 2017-2019

In 2019, LCD TV sets are estimated to make up 96.7 percent of the entire TV market worldwide. TV sets using the newer display technologies QLED and OLED are expected to see growing market presence in 2019, with shares of 1.7 and 1.6 percent respectively.

Different TV display technologies

The most prevalent TV sets nowadays, liquid-crystal-display (LCD) TVs are successors to cathode ray tube (CRT) televisions. In comparison to CRT TVs, LCD TV sets are thinner, lighter, and are available in larger sizes. Global LCD TV shipments amounted to a projected 227 million units in 2017. Newer TV displays make use of technologies such as organic light-emitting diode (OLED), active matrix organic light-emitting diode (AMOLED) and quantum dot light-emitting diode (QLED), which offer better and extra features such as ultra-thinness, higher resolution, and flexibility of the screen. In 2019, it is forecast that around 3.71 million units of OLED TV sets will be shipped worldwide, with the 55-inch screen being the most popular OLED TV size.

Worldwide TV market share from 2017 to 2019, by type

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Release date

January 2019



Survey time period

2017 to 2019

Supplementary notes

* Estimates

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Statistics on "TV technology"

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