Technology adoption behavior among iOS and Android users in the Nordics 2017

This statistic represents the technology adoption behavior among iOS and Android users in the Nordics in 2017. According to data published by Deloitte, 2 percent of iOS and Android users respectively stated that they buy the latest devices as soon as they become available. The share of respondents who only replace devices ones they stop working was higher among Android users, 44 percent, compared to 35 percent of iOS users.

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Release date

November 2017



Survey time period

July 2017

Number of respondents

3,747 respondents*

Age group

18-75 years

Special properties

Android or iOS users

Supplementary notes

* The number of respondents in each country was as follows:
Sweden n=1,687;
Norway n=875;
Denmark n=781;
Finland n=404.

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Statistics on "Smartphones in the UK"

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