Opening rate of newsletters by industry in Italy 2019, by B2C industry

This statistic shows the share of opened newsletters email in Italy in 2019, by B2C(business to consumer) industry. According to data provided by MailUp, associations and political organizations reported the highest rate of newsletters that were opened by users (43.2 percent). Public institutions followed with an opening rate of 41.8 percent.

Share of opened newsletters in Italy in 2019, by B2C (business to consumer) industry

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Source

In cooperation with
MailUp
Release date

2020

Region

Italy

Survey time period

2019

Supplementary notes

Data is based on e-mails sent through MailUp platform.

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Statistics on "E-mail marketing "

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