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Consumers who shop at least once a week in brick and mortar stores in the U.S. in 2018, by generation*
U.S. consumers who shop once a week in physical stores by generation 2018
This statistic shows the percentage of consumer respondents who shop at least once a week in physical stores in the U.S. in 2018, broken down by generation. Some 56 percent of Millennial survey respondents stated that they shop at least once a week in brick and mortar stores, compared to just 27 percent of Baby Boomers.
Consumers who shop at least once a week in brick and mortar stores in the U.S. in 2018, by generation*
Share of respondents
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Source

Release date

June 2018

Region

United States

Survey time period

2018

Number of respondents

>1,000

Supplementary notes

* Excluding convenience and grocery stores.

U.S. consumers who shop once a week in physical stores by generation 2018
This statistic shows the percentage of consumer respondents who shop at least once a week in physical stores in the U.S. in 2018, broken down by generation. Some 56 percent of Millennial survey respondents stated that they shop at least once a week in brick and mortar stores, compared to just 27 percent of Baby Boomers.
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