Average planned holiday season spend on friends in the U.S. 2022, by generation

Published by
D. Tighe,
Jan 12, 2024
For the 2022 holiday season, millennials in the United States planned to spend the most on their friends per capita. That year, the country's millennial consumers intended to spend an average of just over 200 U.S. dollars on friends during the holidays, which is more than twice the amount baby boomers planned to spend.

Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars)

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Source

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Release date

2022

Region

United States

Survey time period

2022

Number of respondents

4,000*

Age group

17 years and older

Supplementary notes

This question was phrased by the source as follows: "Thinking about the forthcoming 2022 holiday season, how much in total do you plan to spend on others and yourself in the following categories?"

* The respondent base for each generation consisted of 1,000 respondents.

The source did not provide a date of survey.

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