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Products that U.S. Gen Z and Millennials buy more due to social media 2021

Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021

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Source

Use Ask Statista Research Service

In cooperation with
The Influencer Marketing Factory
Release date

March 2021

Region

United States

Survey time period

March 2021*

Number of respondents

350+ respondents

Supplementary notes

* The date given is the one of release.
To the question: "What type of product do you buy more thanks to social media brands’ post and/or influencers’ content?"
Percentage points exceeding 100 percent are probably due to rounding.
The sources does not provide the type of survey.

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Statistics on " Social commerce in the United States "

Statistics on Social commerce in the United States

Overview

6

Social buyer behavior

8

Social media influence

8

Social media marketing

5

Further related statistics

18

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