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Products that U.S. Gen Z and Millennials buy more due to social media 2021

Product categories that Gen Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021

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Release date

March 2021


United States

Survey time period

March 2021*

Number of respondents

350+ respondents

Supplementary notes

* The date given is the one of release.
To the question: "What type of product do you buy more thanks to social media brands’ post and/or influencers’ content?"
Percentage points exceeding 100 percent are probably due to rounding.
The sources does not provide the type of survey.

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Statistics on "Social commerce in the United States"

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