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Main obstacles for developing data strategy in marketing departments in Belgium 2017

Which obstacles do you encounter within your data strategy?*

by Raynor de Best, last edited Jun 25, 2019
Main obstacles for developing data strategy in marketing departments in Belgium 2017 This statistic shows the outcome of a survey question on the main obstacles for developing a data strategy for marketing departments in Belgium in 2018. When Belgian marketing managers taking part in this survey were asked which obstacles they encounter within their data strategy, roughly 50 percent indicated that a lack of a data strategy formed the main obstacle. Ten percent indicated that a lack of confidence in the value of data formed the main obstacle.
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Which obstacles do you encounter within your data strategy?*

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