Main obstacles for developing data strategy in marketing departments in Belgium 2017

This statistic shows the outcome of a survey question on the main obstacles for developing a data strategy for marketing departments in Belgium in 2018. When Belgian marketing managers taking part in this survey were asked which obstacles they encounter within their data strategy, roughly 50 percent indicated that a lack of a data strategy formed the main obstacle. Ten percent indicated that a lack of confidence in the value of data formed the main obstacle.

Which obstacles do you encounter within your data strategy?*

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Release date

April 2018



Survey time period

November 28, 2017 to December 31, 2017

Number of respondents

377 respondents

Special properties

marketing managers

Supplementary notes

Multiple answers were possible.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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