Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Indian television industry market size from FY 2017-FY 2022

Market size of the television industry across India from FY 2017 to FY 2022 (in billion Indian rupees)

by Sanika Diwanji, last edited Sep 23, 2019
Indian television industry market size from FY 2017-FY 2022 A constant source of entertainment within Indian households was the television. The industry’s market size stood at approximately 592 billion U.S. dollars in the financial year 2017, reflected this popularity. The advancements in technology and the availability of services like Direct to Home (DTH) and PayTV resulted in dramatic increase in the number of subscriptions and revenue generation for the industry. Despite the busy schedules and competition from the smartphone industry, Indians spent an average of 3.44 hours watching television in 2017.
Who was watching?

There was no shortage of choice for a person of any age when it came to the heterogeneity of programs, but it’s the children who contributed the most with around 20 percent of the total television viewership in 2017. People also seemed to prefer native content over others as evident from the reach of Hindi General Entertainment Channels which stood at 499 million in the year 2017 as opposed to 82 million for the English movie channels.

Will the love last?

The availability of streaming networks like Hotstar and Netflix on mobile screens made it easier to access content remotely and was expected to be strong competition to the television viewership market according to Ericsson ConsumerLab research by the year 2020. Nevertheless, the estimates suggested that the Indian audience was expected to be loyal towards television and its content.
Show more

Market size of the television industry across India from FY 2017 to FY 2022 (in billion Indian rupees)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Television industry in India
Television industry in India

All Information
in one Presentation

Television industry in India

Everything On "Television industry in India" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Television industry in India"
  • Overview
The most important statistics
  • Financial analysis
  • Infrastructure
  • Viewership
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.