Top reasons of online shoppers worldwide to purchase at a marketplace 2019

According to a global online shopper survey in January 2019, 63 percent of responding online shoppers stated that their primary reason in purchasing a product at a marketplace over that of a retailer was due to the fact that marketplace places offered better and more competitive prices relative to that of retailers.

Leading reasons for purchasing at a marketplace instead of a retailer according to online shoppers as of January 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until December 20th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

18,000 respondents

Age group

17 years and older

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

The survey was administered online to 18,000 consumers in 10 languages across 15 countries between December 2018 and January 2019. All participants made at least two online orders that required delivery in the three months prior to taking the survey.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "eBay Inc."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.