Top reasons of online shoppers worldwide to purchase at a marketplace Q3 2017

Leading reasons for purchasing at a marketplace instead of a retailer according to online shoppers as of 3rd quarter 2017, by country/region

by J. Clement, last edited Aug 17, 2018
Top reasons of online shoppers worldwide to purchase at a marketplace Q3 2017 This statistic presents the top reasons for purchasing at a marketplace instead of a retailer according to online shoppers in selected countries and regions as of the third quarter of 2017. According to the findings, 65 percent of online shoppers in the United States stated that their primary reason in purchasing a product at a marketplace over that of a retailer was due to the fact that marketplace places offered better and more competitive prices relative to that of retailers.
Show more

Leading reasons for purchasing at a marketplace instead of a retailer according to online shoppers as of 3rd quarter 2017, by country/region

Loading statistic...
United StatesAsiaEuropeCanadaMexico
Better prices65%64%67%61%63%
Free and discounted shipping55%42%41%51%57%
Broader selection within any given category37%28%43%37%35%
United StatesAsiaEuropeCanadaMexico
Better prices65%64%67%61%63%
Free and discounted shipping55%42%41%51%57%
Broader selection within any given category37%28%43%37%35%
Download Settings Share
Download started
Please be patient - this may take a moment
by J. Clement, last edited Aug 17, 2018
This statistic presents the top reasons for purchasing at a marketplace instead of a retailer according to online shoppers in selected countries and regions as of the third quarter of 2017. According to the findings, 65 percent of online shoppers in the United States stated that their primary reason in purchasing a product at a marketplace over that of a retailer was due to the fact that marketplace places offered better and more competitive prices relative to that of retailers.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Online shopping in Italy "
  • Market overview
The most important statistics
  • Expenditure
  • Demographics
  • Consumers’ preferences
  • Mobile shopping
  • Other figures
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.