Asia: reasons for shoppers to prefer desktop to mobile retail 2014

Published by Statista Research Department, Mar 3, 2015
This statistic presents the most common reasons for online shoppers in Asia to use a computer for online shopping instead of a mobile device. According to an October 2014 study, 42 percent of respondents cited difficulties with viewing product information as one of the key reasons.

Reasons for shopping on the computer versus mobile device according to online shoppers in Asia as of October 2014

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Sources

Release date

March 2015

Region

Asia

Survey time period

August to October 2014

Number of respondents

Asia n = 1,545

Special properties

Digital buyers

Method of interview

Online survey

Supplementary notes

China n = 213; Hong Kong n = 287; Japan n = 352; Singapore n = 303; South Korea n = 390
What reasons lead you to shop on a desktop or laptop instead of on a mobile device (smartphone or tablet)? Please select all that apply.

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