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Asia: reasons for shoppers to prefer desktop to mobile retail 2014
Asia: reasons for shoppers to prefer desktop to mobile retail 2014
Reasons for shopping on the computer versus mobile device according to online shoppers in Asia as of October 2014
This statistic presents the most common reasons for online shoppers in Asia to use a computer for online shopping instead of a mobile device. According to an October 2014 study, 42 percent of respondents cited difficulties with viewing product information as one of the key reasons.
Reasons for shopping on the computer versus mobile device according to online shoppers in Asia as of October 2014
Loading statistic...
| Share of respondents | |
|---|---|
| Can't get clear or large enough image of the product | 50% |
| Product information cannot be easily viewed | 42% |
| Hard to compare products | 41% |
| Concern about giving my credit card information over a mobile connection | 32% |
| Slow connection speeds or lack of internet connectivity | 28% |
| Product description is shortened on mobile devices | 25% |
| Share of respondents | |
|---|---|
| Can't get clear or large enough image of the product | 50% |
| Product information cannot be easily viewed | 42% |
| Hard to compare products | 41% |
| Concern about giving my credit card information over a mobile connection | 32% |
| Slow connection speeds or lack of internet connectivity | 28% |
| Product description is shortened on mobile devices | 25% |
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Description
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This statistic presents the most common reasons for online shoppers in Asia to use a computer for online shopping instead of a mobile device. According to an October 2014 study, 42 percent of respondents cited difficulties with viewing product information as one of the key reasons.
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- Release date
- March 2015
- Region
- Asia
- Survey time period
- August to October 2014
- Number of respondents
- Asia n = 1,545
- Special properties
- Digital buyers
- Method of interview
- Online survey
- Supplementary notes
-
China n = 213; Hong Kong n = 287; Japan n = 352; Singapore n = 303; South Korea n = 390
What reasons lead you to shop on a desktop or laptop instead of on a mobile device (smartphone or tablet)? Please select all that apply.
Source
- Show sources information
- Show publisher information
- Release date
- March 2015
More information
- Region
- Asia
- Survey time period
- August to October 2014
- Number of respondents
- Asia n = 1,545
- Special properties
- Digital buyers
- Method of interview
- Online survey
- Supplementary notes
-
China n = 213; Hong Kong n = 287; Japan n = 352; Singapore n = 303; South Korea n = 390
What reasons lead you to shop on a desktop or laptop instead of on a mobile device (smartphone or tablet)? Please select all that apply.
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