Asia: reasons for shoppers to prefer desktop to mobile retail 2014

Reasons for shopping on the computer versus mobile device according to online shoppers in Asia as of October 2014

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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

Asia n = 1,545

Special properties

Digital buyers

Method of interview

Online survey

Supplementary notes

China n = 213; Hong Kong n = 287; Japan n = 352; Singapore n = 303; South Korea n = 390
What reasons lead you to shop on a desktop or laptop instead of on a mobile device (smartphone or tablet)? Please select all that apply.

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