Reasons for choosing which fish to buy in Sweden 2018

This statistic shows the result of a survey on the reasons for choosing which fish to buy in Sweden in 2018. The reason that had the highest impact on Swedes purchase of fish was the quality of fish, reaching a share of 83 percent of respondents. Another important reason that influenced the decision which fish to buy, was the freshness, amounting to 76 percent of survey respondents naming it.

Does each of the following have an impact on your choice of which fish you buy?

Share of respondents
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Source

Release date

2018

Region

Sweden

Survey time period

April 30 to May 8, 2018

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

refers to respondents answering with "yes"

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

The original question was phrased by the source as follows: "To what extent, if at all, does each of the following have an impact on your choice of which fish you buy?"

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Statistics on "Fish and seafood industry in Scandinavia "

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