E-commerce purchase channels of household items in the Netherlands 2018-2019

In February 2019, about 40 percent of Dutch online shoppers indicated they would purchase household items at an online marketplace like Bol.com or Amazon. This is a slight increase from 2018, but not a drastic change unlike other product categories. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.

Leading purchase channels for buying household items online in the Netherlands in 2018 and 2019

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Sources

Release date

June 2019

Region

Netherlands

Survey time period

January, 2019 to February, 2019

Number of respondents

n 2018 = 1,500; n 2019 = 2,008

Special properties

consumers from the Netherlands who have shopped online at least once in the past month

Method of interview

Online interview

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source does not provide any information regarding missing percentage points to 100 percent.

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