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Distribution of home improvement product purchases in France from 2014 to 2017, by channel*
Purchase channels used to buy home improvement products in France 2014-2017
This statistic presents the distribution of home improvement product purchases in France from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy home improvement products in France, chosen by around 60 percent of consumers in 2017. Only 4.4 percent of consumers used online shops to buy home improvements that same year, around one percent less than in 2016.
This data was provided by USP Marketing Consultancy.
Distribution of home improvement product purchases in France from 2014 to 2017, by channel*
DIY shopPurchased by professionalSpecialty shopOnline shopOther
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Source

Release date

October 2018

Region

France

Survey time period

2014 to 2017

Number of respondents

7,224**

Age group

18 years and older

Special properties

national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals

Supplementary notes

* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Number of respondents in 2017. In the other years, the number of respondents was as follows:
2014: n = 7,209;
2015: n = 7,362;
2016: n = 6,464.

Purchase channels used to buy home improvement products in France 2014-2017
This statistic presents the distribution of home improvement product purchases in France from 2014 to 2017, by channel. In each year of the survey, DIY shops were the leading channel used to buy home improvement products in France, chosen by around 60 percent of consumers in 2017. Only 4.4 percent of consumers used online shops to buy home improvements that same year, around one percent less than in 2016.
This data was provided by USP Marketing Consultancy.
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