Preference towards A-brand versus private label DIY products Europe Q3 2018, by type

This statistic presents the preferences of consumers towards A-brands versus private labels by type of product in home improvement and DIY stores in Europe in the third quarter of 2018. Responding consumers reported a preference towards A-brands for such products as locks (63%), paint (61%) and boilers (60%). Respondents reported a preference towards private labels for such products as masking tapes (61%) and garden tools (54%).
This data was provided by USP Marketing Consultancy.

Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type

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Source

Release date

December 2018

Region

Europe

Survey time period

Q3 2018

Number of respondents

1,826 respondents

Age group

18 years and older

Special properties

European consumers

Supplementary notes

This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey. Missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Home improvement retail industry in the U.S."

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