This statistic presents the preferences of consumers towards A-brands versus private labels by type of product in home improvement and DIY stores in Europe in the third quarter of 2018. Responding consumers reported a preference towards A-brands for such products as locks (63%), paint (61%) and boilers (60%). Respondents reported a preference towards private labels for such products as masking tapes (61%) and garden tools (54%).
This data was provided by USP Marketing Consultancy.
Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type
Characteristic
A-brands
Private labels
No opinion
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This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.
Missing percentage points to 100 percent are probably due to rounding.
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USP Marketing Consultancy. (December 10, 2018). Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. "Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type." Chart. December 10, 2018. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. (2018). Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy. "Consumer Preference towards A-brands versus Private Labels of Product in Diy Stores in Europe in The 3rd Quarter 2018, by Type." Statista, Statista Inc., 10 Dec 2018, https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
USP Marketing Consultancy, Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type Statista, https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/ (last visited September 12, 2024)
Consumer preference towards A-brands versus private labels of product in DIY stores in Europe in the 3rd quarter 2018, by type [Graph], USP Marketing Consultancy, December 10, 2018. [Online]. Available: https://www.statista.com/statistics/949390/preference-towards-abrands-versus-private-labels-bytype-europe/
