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Meal kit customer retention share in the U.S. 2017, by time since first purchase

Published by
Koen van Gelder,
Jan 13, 2022
The statistic shows the share of returned customers of meal kit services in the United States as of 2017, by number of months since first purchase. Since signing up in January 2016, approximately 29 percent of consumers continued to purchase meal kits after one year.

Share of returned customers of meal kit services in the United States in 2017, by number of months since first purchase

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Release date

May 2017

Region

United States

Survey time period

January 2016 to 2017

Supplementary notes

* Based on 45,000 subscribers who signed up in January 2016.

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