Most purchased Christmas gifts in the UK in 2017, by category

Published by Nils-Gerrit Wunsch, Dec 13, 2018
This statistic presents the results of a survey on the leading purchased Christmas gift categories in 2017 by UK consumers. The most popular gifts for 2017 according to respondents included clothes or shoes (52%), food/drink (50%), health & beauty (42%) and toys & games (31%). The gifts least purchased by consumers in 2017 were eReaders, digital cameras, smart home devices and virtual reality headsets, all representing 1% of consumer purchases.

The source adds that 42% of respondents had a total budget of 100-400 British pounds, 14% spent nothing and 4% spent over 1,000 British pounds.

Which, if any, of the following types of presents did you buy to give over the Christmas period 2017?

Share of respondents
Clothes or shoes52%
Food/drink50%
Health and beauty42%
Toys and games31%
Books30%
Jewellery21%
Vouchers20%
Music18%
Movies15%
Video/computer games13%
Kitchen Accessories11%
Tickets (experience day/events)10%
Wearables10%
Headphones7%
Sports equipment5%
Tablet5%
Smartphone4%
Games Console4%
Digital assistant2%
Holiday/trip2%
Laptop2%
Wireless speaker system2%
Virtual reality headset1%
Smart home devices1%
Digital camera1%
eReader1%
Loading statistic...

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Source

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Release date

December 2018

Region

United Kingdom

Survey time period

November 2018

Number of respondents

300,000*

Special properties

YouGov Profiles

Supplementary notes

* Data collected from YouGov Profiles, a 'connected data vault' which holds data collected from an estimated 300,000 YouGov members. The source does not specify the number of responses received from YouGov Profiles.

This question was phrased by the source as follows: "Which, if any, of the following types of presents did you buy to give over the Christmas period 2017? Please select all that apply."

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