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Most purchased Christmas gifts in the UK in 2017, by category
Most purchased Christmas gifts in the UK in 2017, by category
Which, if any, of the following types of presents did you buy to give over the Christmas period 2017?
by Nils-Gerrit Wunsch,
last edited
Dec 13, 2018
This statistic presents the results of a survey on the leading purchased Christmas gift categories in 2017 by UK consumers. The most popular gifts for 2017 according to respondents included clothes or shoes (52%), food/drink (50%), health & beauty (42%) and toys & games (31%). The gifts least purchased by consumers in 2017 were eReaders, digital cameras, smart home devices and virtual reality headsets, all representing 1% of consumer purchases.
The source adds that 42% of respondents had a total budget of 100-400 British pounds, 14% spent nothing and 4% spent over 1,000 British pounds.
Which, if any, of the following types of presents did you buy to give over the Christmas period 2017?
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| Share of respondents | |
|---|---|
| Clothes or shoes | 52% |
| Food/drink | 50% |
| Health and beauty | 42% |
| Toys and games | 31% |
| Books | 30% |
| Jewellery | 21% |
| Vouchers | 20% |
| Music | 18% |
| Movies | 15% |
| Video/computer games | 13% |
| Kitchen Accessories | 11% |
| Tickets (experience day/events) | 10% |
| Wearables | 10% |
| Headphones | 7% |
| Sports equipment | 5% |
| Tablet | 5% |
| Smartphone | 4% |
| Games Console | 4% |
| Digital assistant | 2% |
| Holiday/trip | 2% |
| Laptop | 2% |
| Wireless speaker system | 2% |
| Virtual reality headset | 1% |
| Smart home devices | 1% |
| Digital camera | 1% |
| eReader | 1% |
| Share of respondents | |
|---|---|
| Clothes or shoes | 52% |
| Food/drink | 50% |
| Health and beauty | 42% |
| Toys and games | 31% |
| Books | 30% |
| Jewellery | 21% |
| Vouchers | 20% |
| Music | 18% |
| Movies | 15% |
| Video/computer games | 13% |
| Kitchen Accessories | 11% |
| Tickets (experience day/events) | 10% |
| Wearables | 10% |
| Headphones | 7% |
| Sports equipment | 5% |
| Tablet | 5% |
| Smartphone | 4% |
| Games Console | 4% |
| Digital assistant | 2% |
| Holiday/trip | 2% |
| Laptop | 2% |
| Wireless speaker system | 2% |
| Virtual reality headset | 1% |
| Smart home devices | 1% |
| Digital camera | 1% |
| eReader | 1% |
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Source
More information
by Nils-Gerrit Wunsch,
last edited
Dec 13, 2018
This statistic presents the results of a survey on the leading purchased Christmas gift categories in 2017 by UK consumers. The most popular gifts for 2017 according to respondents included clothes or shoes (52%), food/drink (50%), health & beauty (42%) and toys & games (31%). The gifts least purchased by consumers in 2017 were eReaders, digital cameras, smart home devices and virtual reality headsets, all representing 1% of consumer purchases.
The source adds that 42% of respondents had a total budget of 100-400 British pounds, 14% spent nothing and 4% spent over 1,000 British pounds.
- Source
- YouGov
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
- Region
- United Kingdom
- Survey time period
- November 2018
- Number of respondents
- 300,000*
- Special properties
- YouGov Profiles
- Supplementary notes
-
* Data collected from YouGov Profiles, a 'connected data vault' which holds data collected from an estimated 300,000 YouGov members. The source does not specify the number of responses received from YouGov Profiles.
This question was phrased by the source as follows: "Which, if any, of the following types of presents did you buy to give over the Christmas period 2017? Please select all that apply."
Source
- Source
- YouGov
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
More information
- Region
- United Kingdom
- Survey time period
- November 2018
- Number of respondents
- 300,000*
- Special properties
- YouGov Profiles
- Supplementary notes
-
* Data collected from YouGov Profiles, a 'connected data vault' which holds data collected from an estimated 300,000 YouGov members. The source does not specify the number of responses received from YouGov Profiles.
This question was phrased by the source as follows: "Which, if any, of the following types of presents did you buy to give over the Christmas period 2017? Please select all that apply."
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