Most purchased Christmas gifts in the UK in 2017, by category
Which, if any, of the following types of presents did you buy to give over the Christmas period 2017?
This statistic presents the results of a survey on the leading purchased Christmas gift categories in 2017 by UK consumers. The most popular gifts for 2017 according to respondents included clothes or shoes (52%), food/drink (50%), health & beauty (42%) and toys & games (31%). The gifts least purchased by consumers in 2017 were eReaders, digital cameras, smart home devices and virtual reality headsets, all representing 1% of consumer purchases.
The source adds that 42% of respondents had a total budget of 100-400 British pounds, 14% spent nothing and 4% spent over 1,000 British pounds.
Which, if any, of the following types of presents did you buy to give over the Christmas period 2017?
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| Share of respondents | |
|---|---|
| Clothes or shoes | 52% |
| Food/drink | 50% |
| Health and beauty | 42% |
| Toys and games | 31% |
| Books | 30% |
| Jewellery | 21% |
| Vouchers | 20% |
| Music | 18% |
| Movies | 15% |
| Video/computer games | 13% |
| Kitchen Accessories | 11% |
| Tickets (experience day/events) | 10% |
| Wearables | 10% |
| Headphones | 7% |
| Sports equipment | 5% |
| Tablet | 5% |
| Smartphone | 4% |
| Games Console | 4% |
| Digital assistant | 2% |
| Holiday/trip | 2% |
| Laptop | 2% |
| Wireless speaker system | 2% |
| Virtual reality headset | 1% |
| Smart home devices | 1% |
| Digital camera | 1% |
| eReader | 1% |
Source
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