Market volume share of consumer healthcare products in Italy 2021, by type

Published by
Juliette Gagliardi,
May 31, 2023
Over the course of 2021, the consumer healthcare market volume of products sold in Italian pharmacies was equal to roughly one billion units. According to data provided by New Line Ricerche di Mercato, self-medication products accounted for 46.4 percent of the total market volume, whereas diet food represented 6.4 percent of it.

Pharmaceutical market volume share of consumer healthcare products in Italy in 2021, by type

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Release date

January 2022

Region

Italy

Survey time period

2021

Special properties

pharmacies

Supplementary notes

*Broad term that includes items or devices used in medical treatment, diagnosis, and prevention (e.g., face masks, thermometers, band-aids...)

The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.

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