Global Instagram accounts 2018, by audience size

Distribution of Instagram accounts worldwide as of September 2018, by number of followers

Global Instagram accounts 2018, by audience size This statistic presents the distribution of Instagram accounts worldwide as of September 2018, sorted by number of followers. During the measured period, 30.8 percent of Instagram accounts had 1,000 to 10,000 followers. Only 0.6 percent of accounts had over a million followers.
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Distribution of Instagram accounts worldwide as of September 2018, by number of followers

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Share of profiles
0-1k17.7%
1k-10k30.8%
10k-100k30.8%
100k-1m16%
1m-10m4.1%
10m+0.6%
Share of profiles
0-1k17.7%
1k-10k30.8%
10k-100k30.8%
100k-1m16%
1m-10m4.1%
10m+0.6%
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This statistic presents the distribution of Instagram accounts worldwide as of September 2018, sorted by number of followers. During the measured period, 30.8 percent of Instagram accounts had 1,000 to 10,000 followers. Only 0.6 percent of accounts had over a million followers.
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Release date
November 2018
Region
Worldwide
Survey time period
January 1 to September 31, 2018
Age group
16-64 years
Special properties
data is based on 44,400 profiles and more than 8.9 million posts
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