Most well-known social networks in the United States 2022
When it comes to the most well-known social networks in the United States, YouTube and Facebook are leading the pack with a brand awareness of 94% each, among internet users. Third is Instagram, with 90% of U.S. respondents knowing them, closely followed by TikTok, Twitter, and Snapchat. At the bottom of the ranking are Truth Social and Clubhouse, each with no more than a quarter of internet users knowing them.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
