Social media is playing an ever-increasing role in the world of professional sports, with many fans engaging online during games, or even using social media platforms to watch the action. During a global survey in April 2023, around 70 percent of Gen Z respondents (aged 18 to 27 years old) stated that they preferred to watch sports on social media platforms.
Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age
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Share of respondents
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Capgemini. (June 7, 2023). Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini. "Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age." Chart. June 7, 2023. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini. (2023). Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini. "Share of Fans Who Prefer to Watch Sports on Social Media Worldwide as of April 2023, by Age." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini, Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age Statista, https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/ (last visited September 17, 2024)
Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age [Graph], Capgemini, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/