Digital out-of-home advertising (DOOH) amounted to 43.84 percent of out-of-home (OOH) advertising spending in Italy in 2020, marking an increase from the previous year. The share of DOOH was projected to amount to 42.93 percent in 2021, and to reach 50.89 percent in 2025.
Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025
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Statista. (July 14, 2021). Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/951974/dooh-advertising-market-share-in-italy/
Statista. "Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025." Chart. July 14, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/951974/dooh-advertising-market-share-in-italy/
Statista. (2021). Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/951974/dooh-advertising-market-share-in-italy/
Statista. "Share of Digital in The Out-of-home (Ooh) Advertising Market in Italy from 2016 to 2025." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/951974/dooh-advertising-market-share-in-italy/
Statista, Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025 Statista, https://www.statista.com/statistics/951974/dooh-advertising-market-share-in-italy/ (last visited September 01, 2024)
Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025 [Graph], Statista, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/951974/dooh-advertising-market-share-in-italy/