Ad reach of posters in tube stations by age group Great Britain 2018
In 2018 in Great Britain, poster advertising in tube stations had a 48.9 percent share of reach in the 35 to 54 years age group. In the 18 to 34 years age category it was a 36.2 percent share of reach, and in the 55 years and older age group it was a 23.3 percent share of reach. Posters are one form of out-of-home (OOH) advertising.
