Reasons for choosing an online bank by gender in Italy 2017

This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 45.2 percent of male respondents indicated to prefer online banks due to more convenient usage of banking services via web, compared to 37.5 percent of female respondents. Female respondents were more susceptible to effective advertisement campaigns (19.3 percent), as opposed to the male respondents (13 percent).

Why did you choose an online bank (as opposed to a traditional one)?

Characteristic	Female respondents	Male respondents
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Release date

July 2018

More information

Region

Europe, Italy

Survey time period

November 2017

Special properties

online bank account holders

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South.
31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
Multiple answers were possible.

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