This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 45.2 percent of male respondents indicated to prefer online banks due to more convenient usage of banking services via web, compared to 37.5 percent of female respondents. Female respondents were more susceptible to effective advertisement campaigns (19.3 percent), as opposed to the male respondents (13 percent).
Why did you choose an online bank (as opposed to a traditional one)?
*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South. 31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KPMG. (July 31, 2018). Why did you choose an online bank (as opposed to a traditional one)? [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG. "Why did you choose an online bank (as opposed to a traditional one)?." Chart. July 31, 2018. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG. (2018). Why did you choose an online bank (as opposed to a traditional one)?. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG. "Why Did You Choose An Online Bank (as Opposed to a Traditional One)?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/
KPMG, Why did you choose an online bank (as opposed to a traditional one)? Statista, https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/ (last visited December 09, 2024)
Why did you choose an online bank (as opposed to a traditional one)? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/955744/reasons-for-online-banking-in-italy-by-gender/