Italy: reasons for switching from a traditional to an online bank 2017

Which innovative services would convince you to switch from a traditional to an online bank?

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Source

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Release date

July 2018

Region

Europe, Italy

Survey time period

November 2017

Special properties

traditional banks' customers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South.
31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
Multiple answers were possible.

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