Italy: reasons for switching from a traditional to an online bank 2017

This statistic illustrates the reasons why customers would choose to switch from a traditional bank to an online bank in Italy as of November 2017. According to the survey results, the most attractive innovative service provided by online banks is payments with smartphone (through NFC technology), followed by money transfers through smartphone and online purchases through the bank app. All of the above mentioned services were indicated as reasons to switch to an online bank by roughly one third of the respondents.

Which innovative services would convince you to switch from a traditional to an online bank?

Share of respondents
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Source

Release date

July 2018

Region

Europe, Italy

Survey time period

November 2017

Special properties

traditional banks' customers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*The sample is characterized as follows: 52% male and 48% female respondents. 46% of them were living in the North of Italy, 19% in the Centre and 35% in the South.
31% of the respondents were below 35 years of age, 47% between 35 and 55 and 22% over 55.
Multiple answers were possible.

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