This statistic illustrates the reasons why customers would choose to switch from a traditional bank to an online bank in Italy as of November 2017. According to the survey results, the most attractive innovative service provided by online banks is payments with smartphone (through NFC technology), followed by money transfers through smartphone and online purchases through the bank app. All of the above mentioned services were indicated as reasons to switch to an online bank by roughly one third of the respondents.
Which innovative services would convince you to switch from a traditional to an online bank?
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KPMG. (July 31, 2018). Which innovative services would convince you to switch from a traditional to an online bank? [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/955706/reasons-for-switching-from-traditional-to-online-bank-in-italy/
KPMG. "Which innovative services would convince you to switch from a traditional to an online bank?." Chart. July 31, 2018. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/955706/reasons-for-switching-from-traditional-to-online-bank-in-italy/
KPMG. (2018). Which innovative services would convince you to switch from a traditional to an online bank?. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/955706/reasons-for-switching-from-traditional-to-online-bank-in-italy/
KPMG. "Which Innovative Services Would Convince You to Switch from a Traditional to An Online Bank?." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/955706/reasons-for-switching-from-traditional-to-online-bank-in-italy/
KPMG, Which innovative services would convince you to switch from a traditional to an online bank? Statista, https://www.statista.com/statistics/955706/reasons-for-switching-from-traditional-to-online-bank-in-italy/ (last visited March 29, 2024)
Which innovative services would convince you to switch from a traditional to an online bank? [Graph], KPMG, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/955706/reasons-for-switching-from-traditional-to-online-bank-in-italy/