Fashion & beauty influencer tiers seen as most effective worldwide 2018

The graph shows the leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018. It was found that 45.8 percent of respondents considered micro influencers as most effective for their brand.

Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018

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Source

Release date

April 2018

Region

Worldwide

Survey time period

January 8 to 26, 2018

Number of respondents

600 respondents

Special properties

among fashion, luxury and cosmetics marketers originating from Europe and the United States

Supplementary notes

Question: What tier of influencers do you consider most effective for your brand?

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Statistics on "Influencer marketing"

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