The graph shows the leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018. It was found that 45.8 percent of respondents considered micro influencers as most effective for their brand.
Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Launchmetrics. (April 6, 2018). Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/955771/influencer-tier-most-effective/
Launchmetrics. "Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018." Chart. April 6, 2018. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/955771/influencer-tier-most-effective/
Launchmetrics. (2018). Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/955771/influencer-tier-most-effective/
Launchmetrics. "Leading Tiers of Influencers Considered as Most Effective According to Fashion and Cosmetics Marketing Professionals Worldwide as of January 2018." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/955771/influencer-tier-most-effective/
Launchmetrics, Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018 Statista, https://www.statista.com/statistics/955771/influencer-tier-most-effective/ (last visited October 12, 2024)
Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018 [Graph], Launchmetrics, April 6, 2018. [Online]. Available: https://www.statista.com/statistics/955771/influencer-tier-most-effective/