Brands under the Asahi umbrellaBrands under the Asahi Umbrella include, besides others, the core beer brand Asahi Super Dry, the soft drink manufacturers Calpis and Mitsuya Ciders, the wine brand Alpaca as well as a variety of food brands like Mintia or Dear Natura.
Outline of the Japanese beverages marketThe Japanese beverage industry can be broken into two distinct categories: alcoholic and non-alcoholic beverages. Alcoholic beverages typically include beer, wine, or spirits, such as whiskey, sake, or shochu. The non-alcoholic beverages industry shows a wider variety, encompassing liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages, and value-added water.
Large beverage manufacturers such as Suntory Holdings Limited, Asahi Group Holdings, Kirin Holdings Company, and Sapporo Holdings Limited dominate the domestic beverage market. Those companies provide the country with a variety of soft drinks as well as high-alcohol and low-alcohol content specialties, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky, and other spirits.