Sapporo Breweries, Ltd. - Statistics & Facts

Sapporo Breweries, Ltd. is a Japanese manufacturer of alcoholic and non-alcoholic beverages with its headquarter located in Tokyo. Founded in 1876 by the Hokkaido Development Commission in Sapporo, the company became privatized in 1886.
Sapporo Breweries was listed among the leading beer manufacturers in Japan, accounting for 12 percent of domestic beer market sales in 2017. That same year, the company recorded net sales amounting to approximately 279 billion Japanese yen within its alcoholic beverage segment.
Brands under the Sapporo umbrella include, besides others, the core beer brand Sapporo, the beer brands Yebisu, Sleeman and Anchor, the soft drink manufacturer Pokka, the wine brands Grande Polaire and Penfolds, the spirits brands Bacardi and Dewar’s as well as a variety of food brands like Blue Seal and Soyfarm.

The Japanese beverage industry can be divided into two distinct categories; alcoholic and non-alcoholic beverages. Alcoholic beverages typically include beer, wine or spirits, such as whiskey, sake or shochu. The non-alcoholic beverages industry shows a wider variety, encompassing liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink (RTD) coffee and tea, sports beverages and value-added water.

Large beverage manufacturers such as Sapporo Holdings Limited, Kirin Holdings Company, Suntory Holdings Limited or Asahi Group Holdings Limited dominate the domestic beverage market, providing a variety of soft drinks as well as high and low alcohol content specialties in the country, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky and other spirits.

While Japan is well known for its production of high quality sake, shochu, and whisky, the preferred alcoholic drink of the average Japanese is domestically produced beer. In 2016, the domestic beer production amounted to approximately 2.75 billion liters in total, contributing to Sapporo’s success.
However, craft beer is continuously gaining popularity in Japan, providing consumers with a large variety of new flavor profiles.

Interesting statistics

In the following 4 chapters, you will quickly find the 22 most important statistics relating to "Sapporo Breweries".

Sapporo Breweries

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Important key figures

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Alcoholic beverages market in Japan

Non-alcoholic beverages market in Japan

Major competitors

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