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Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
Digital vs. offline marketing campaigns importance worldwide 2018, by business type
The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said the same about offline campaigns.
Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
DigitalOffline
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Sources

Release date

January 2019

Region

Worldwide

Survey time period

May 2018

Number of respondents

504 respondents

Special properties

among high-level marketing executives

Supplementary notes

How important are digital versus offline campaigns to your overall marketing efforts? [respondents who answered important and extremely important]

Digital vs. offline marketing campaigns importance worldwide 2018, by business type
The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said the same about offline campaigns.
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