The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said the same about offline campaigns.
Digital vs. offline marketing campaigns importance worldwide 2018, by business type
Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
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Further related statistics
Quantcast. (January 29, 2019). Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. "Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type." Chart. January 29, 2019. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. (2019). Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. "Share of Marketers Worldwide Who Think Digital and Offline Campaigns Are Important to Their Overall Marketing Efforts as of May 2018, by Business Type." Statista, Statista Inc., 29 Jan 2019, https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast, Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type Statista, https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/ (last visited December 10, 2019)