The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said the same about offline campaigns.
Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
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Quantcast. (January 29, 2019). Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. "Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type." Chart. January 29, 2019. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. (2019). Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. "Share of Marketers Worldwide Who Think Digital and Offline Campaigns Are Important to Their Overall Marketing Efforts as of May 2018, by Business Type." Statista, Statista Inc., 29 Jan 2019, https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast, Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type Statista, https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/ (last visited February 26, 2020)
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