Quantcast, 78 percent of global direct brand marketers believed that digital marketing was important to their overall marketing efforts, while 39 percent said the same about offline campaigns.
The charts shows the share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. According to the study from Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
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Denmark
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- Premium Statistic Digital ad spend in Denmark 2020-21
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Finland
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- Premium Statistic Online advertising spending in Finland 2012-2022
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Norway
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- Premium Statistic Digital ad spend in Norway 2020-2021
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Sweden
7
- Premium Statistic Online advertising spending in Sweden 2015-2022
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- PC online ad technology market size in Japan 2017-2024
- Mobile online ad technology market size in Japan 2017-2024
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Quantcast. (January 29, 2019). Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type [Graph]. In Statista. Retrieved June 08, 2023, from https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. "Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type." Chart. January 29, 2019. Statista. Accessed June 08, 2023. https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. (2019). Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type. Statista. Statista Inc.. Accessed: June 08, 2023. https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast. "Share of Marketers Worldwide Who Think Digital and Offline Campaigns Are Important to Their Overall Marketing Efforts as of May 2018, by Business Type." Statista, Statista Inc., 29 Jan 2019, https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/
Quantcast, Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type Statista, https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/ (last visited June 08, 2023)
Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type [Graph], Quantcast, January 29, 2019. [Online]. Available: https://www.statista.com/statistics/962820/digital-vs-offline-marketing-campaigns-importance-worldwide-business-type/