In 2021, roughly 637 million euros was spent on digital advertising in Finland. This was an increase of 9.1 percent from 2020. Over the past decade, online advertising grew significantly and more than doubled between 2013 and 2021. This type of advertising includes various online advertising methods such as display, instream and outstream video, mobile, native advertising, social media, and search engine marketing.
Online advertising expenditure in Finland from 2011 to 2021
(in million euros)
The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."
Figures for years 2010 to 2019 were previously published by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Kantar TNS Finland. (January 28, 2022). Online advertising expenditure in Finland from 2011 to 2021 (in million euros) [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. "Online advertising expenditure in Finland from 2011 to 2021 (in million euros)." Chart. January 28, 2022. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. (2022). Online advertising expenditure in Finland from 2011 to 2021 (in million euros). Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. "Online Advertising Expenditure in Finland from 2011 to 2021 (in Million Euros)." Statista, Statista Inc., 28 Jan 2022, https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland, Online advertising expenditure in Finland from 2011 to 2021 (in million euros) Statista, https://www.statista.com/statistics/545667/digital-advertising-expenditure-in-finland/ (last visited July 02, 2022)
