• Finland: digital advertising expenditure 2010-2020

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In 2020, roughly 528 million euros was spent on digital advertising in Finland. This was an increase of 2.2 percent from 2019, while the total advertising spending declined as a result of the coronavirus (COVID-19) pandemic. Over the past decade, online advertising grew significantly and more than doubled between 2013 and 2020. This type of advertising includes various online advertising methods such as display, instream and outstream video, mobile, native advertising, social media, and search engine marketing.

Online advertising expenditure in Finland from 2010 to 2020 (in million euros)

Characteristic	Expenditure in million euros
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Source

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Sources

Release date

January 2021

More information

Region

Finland

Survey time period

2010 to 2020

Supplementary notes

The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."

Figures for years 2010 to 2019 were previously published by the source.