In 2022, Meta and Google accounted for 67.4 percent of the European digital advertising market, where Amazon accounted for 7.1 percent. Amazon's share has been steadily increasing in the presented period.
Distribution of digital advertising spending in Europe from 2019 to 2022, by company
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IAB Europe. (February 9, 2023). Distribution of digital advertising spending in Europe from 2019 to 2022, by company [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. "Distribution of digital advertising spending in Europe from 2019 to 2022, by company." Chart. February 9, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. (2023). Distribution of digital advertising spending in Europe from 2019 to 2022, by company. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe. "Distribution of Digital Advertising Spending in Europe from 2019 to 2022, by Company." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/
IAB Europe, Distribution of digital advertising spending in Europe from 2019 to 2022, by company Statista, https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/ (last visited September 20, 2024)
Distribution of digital advertising spending in Europe from 2019 to 2022, by company [Graph], IAB Europe, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/454990/europe-share-of-online-ad-revenue-by-market/