In 2022, digital advertising spending in Sweden stood at roughly six billion Swedish kronor. Display was the largest format, accounting for 2.09 billion kronor, followed by video with 1.63 billion and social media with 1.52 billion. Search was the least invested-in format, having attracted 771 million kronor.
Digital advertising spending in Sweden in 2022, by format (in billion SEK)
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Statistics on Digital advertising in Sweden
Overview
6
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by country
- Premium Statistic Online advertising spending in Sweden 2015-2021
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Digital ad spend per capita in Sweden 2020-2021
- Premium Statistic Digital advertising spending share in Sweden 2017-2026, by device
Formats
8
- Premium Statistic Distribution of digital ad spend in Sweden 2022, by format
- Premium Statistic Display ad spend in Sweden 2020-2022
- Premium Statistic Video ad spend in Sweden 2016-2021
- Premium Statistic Search ad spend in Sweden 2020-2022
- Premium Statistic GoogleAds CPC in Europe 2022, by country
- Premium Statistic Political ad spend on Google in the European Union & the UK 2019-2022
- Premium Statistic Podcast ad spend in Sweden 2016-2021
- Premium Statistic Podcast advertising effectiveness in Sweden 2021
Social media
7
- Premium Statistic Social media ad spend in Sweden 2020-2022
- Basic Statistic Social network usage of countries inside the European Union 2014-2021, by country
- Premium Statistic Salaries of social media marketers in Europe 2022
- Premium Statistic Number of brands followed on social media in Sweden 2021
- Premium Statistic Preferred social media marketing content in Sweden 2021
- Premium Statistic Social media actions of brand followers in Sweden 2021
- Premium Statistic Reasons to stop following a brand on social media in Sweden 2021
Programmatic
3
Consumer insights
5
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
- Premium Statistic Media with most relevant ads in Sweden 2021
- Premium Statistic Effectiveness of online advertising in Sweden 2021
- Premium Statistic Media with too many ads in Sweden 2021
- Premium Statistic Frequency of ad blocker use in Sweden 2021
Further related statistics
7
- Digital ad spend in Finland 2021, by format
- Digital advertising expenditure in Russia 2020, by segment
- Digital advertising expenditure in Turkey 2008-2015, by medium
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Poland 2008-2015
- Digital share of ad spend in France 2019-2022
- Digital advertising expenditure in the United Kingdom (UK) 2010-2015, by medium
Further Content: You might find this interesting as well
Statistics
- Digital ad spend in Finland 2021, by format
- Digital advertising expenditure in Russia 2020, by segment
- Digital advertising expenditure in Turkey 2008-2015, by medium
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital share of advertising spending in Poland 2008-2015
- Digital share of ad spend in France 2019-2022
- Digital advertising expenditure in the United Kingdom (UK) 2010-2015, by medium
Resumé. (January 10, 2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital advertising spending in Sweden in 2022, by format (in billion SEK)." Chart. January 10, 2023. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. (2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital Advertising Spending in Sweden in 2022, by Format (in Billion Sek)." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé, Digital advertising spending in Sweden in 2022, by format (in billion SEK) Statista, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/ (last visited March 26, 2023)
Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph], Resumé, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/