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Digital ad spend in Sweden 2022, by format

Published by Statista Research Department, Mar 21, 2023
In 2022, digital advertising spending in Sweden stood at roughly six billion Swedish kronor. Display was the largest format, accounting for 2.09 billion kronor, followed by video with 1.63 billion and social media with 1.52 billion. Search was the least invested-in format, having attracted 771 million kronor.

Digital advertising spending in Sweden in 2022, by format (in billion SEK)

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Release date

January 2023

Region

Sweden

Survey time period

2022

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Statistics on " Digital advertising in Sweden "

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Statistics on Digital advertising in Sweden

Overview

6

Formats

8

Social media

7

Programmatic

3

Consumer insights

5

Further related statistics

7

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Statistics

Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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