In 2020, digital advertising spending in Sweden stood at roughly 4.8 billion Swedish kronor. Display was the largest formats, accounting for nearly two billion kronor, followed by social media with 1.15 and video with 1.11 billion. Search was the least invested-in format, having attracted 570 million kronor.
Digital advertising spending in Sweden in 2020, by format
(in billion SEK)
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Dagens Media. (January 12, 2021). Digital advertising spending in Sweden in 2020, by format (in billion SEK) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media. "Digital advertising spending in Sweden in 2020, by format (in billion SEK)." Chart. January 12, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media. (2021). Digital advertising spending in Sweden in 2020, by format (in billion SEK). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media. "Digital Advertising Spending in Sweden in 2020, by Format (in Billion Sek)." Statista, Statista Inc., 12 Jan 2021, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Dagens Media, Digital advertising spending in Sweden in 2020, by format (in billion SEK) Statista, https://www.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/ (last visited May 27, 2022)
