Digital ad spend growth in Europe 2010-2022
In 2021, European digital advertising market grew by 30.5 percent, which is nearly five time more than it did a year earlier, in the first year of the COVID-19 pandemic. The 2020 growth rate was halved compared to the one reported in 2019. However, the digital market still did remarkably well in the face of the repercussions of the COVID-19 pandemic, compared, for example, to the total European ad market, which shrank by ten percent in the same period.
