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Digital advertising share of advertising spending in Sweden from 2008 to 2015

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Digital share of advertising spending in Sweden 2008-2015 This statistic illustrates the share of advertising spending in Sweden spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 26.8 percent of advertising expenditure. As of 2015, digital will account for 46.7 percent of advertising spending in Sweden.
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Share of spending**
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Description Source More information
This statistic illustrates the share of advertising spending in Sweden spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 26.8 percent of advertising expenditure. As of 2015, digital will account for 46.7 percent of advertising spending in Sweden.
Show more
Release date
November 2014
Region
Sweden
Survey time period
2008 to November 2014
Supplementary notes
* Forecast
** At current prices.
Figures are after (net) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.

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