Digital share of ad spend in Sweden 2015-2022

Published by Statista Research Department, Mar 21, 2023
In 2022, digital (display, video, social media, as well as search) made 41.2 percent of total advertising spending in Sweden. A year earlier, it stood at 41.64 percent, which signifies a decrease of 0.44 percentage points.

Share of digital in advertising spending in Sweden from 2015 to 2022

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Release date

January 2023

Region

Sweden

Survey time period

2015 to 2022

Special properties

only spending of member companies of Sveriges Mediebyråer; includes online display, online video, social media, and search

Supplementary notes

Figures calculated by Statista based on data provided by the source.
Figures for years preceding 2021 based on data retrieved from earlier reports.

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Statistics on " Digital advertising in Sweden "

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Statistics on Digital advertising in Sweden

Overview

6

Formats

8

Social media

7

Programmatic

3

Consumer insights

5

Further related statistics

9

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Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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