Online advertising spending in Sweden 2015-2022

Published by Statista Research Department, Mar 20, 2024
In 2022, 6.01 billion Swedish kronor were invested in advertising in Sweden. Online made approximately 41 percent of the total of 14.6 billion kronor Swedish spent on advertising that year in the Nordic country.

Online advertising spending in Sweden from 2015 to 2022 (in billion SEK)

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Sources

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Release date

January 2023

Region

Sweden

Survey time period

2015 to 2022

Special properties

only spending of member companies of Sveriges Mediebyråer; includes online display, online video, social media, and search

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Overview

6

Formats

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Social media

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Programmatic

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Consumer insights

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Further related statistics

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Topics

Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
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