In 2022, digital accounted for half of total advertising spending in Finland. It increased by 2.7 percentage points from the share of 52.7 percent recorded a year earlier.
Share of digital in advertising spending in Finland in 2020 and 2022
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Finland
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Norway
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Sweden
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Kantar TNS Finland. (January 31, 2023). Share of digital in advertising spending in Finland in 2020 and 2022 [Graph]. In Statista. Retrieved December 10, 2023, from https://www.statista.com/statistics/398048/digital-advertising-share-of-ad-spend-in-finland/
Kantar TNS Finland. "Share of digital in advertising spending in Finland in 2020 and 2022." Chart. January 31, 2023. Statista. Accessed December 10, 2023. https://www.statista.com/statistics/398048/digital-advertising-share-of-ad-spend-in-finland/
Kantar TNS Finland. (2023). Share of digital in advertising spending in Finland in 2020 and 2022. Statista. Statista Inc.. Accessed: December 10, 2023. https://www.statista.com/statistics/398048/digital-advertising-share-of-ad-spend-in-finland/
Kantar TNS Finland. "Share of Digital in Advertising Spending in Finland in 2020 and 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/398048/digital-advertising-share-of-ad-spend-in-finland/
Kantar TNS Finland, Share of digital in advertising spending in Finland in 2020 and 2022 Statista, https://www.statista.com/statistics/398048/digital-advertising-share-of-ad-spend-in-finland/ (last visited December 10, 2023)
Share of digital in advertising spending in Finland in 2020 and 2022 [Graph], Kantar TNS Finland, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/398048/digital-advertising-share-of-ad-spend-in-finland/