Try our corporate solution for free!
(212) 419-8286

Programmatic ad spend in Sweden 2017-2021

In 2021, programmatic advertising spending was forecast to amount to 446.6 million U.S. dollars, up from 399.3 million a year earlier.

What is programmatic advertising?

Programmatic advertising is the use of a technology to purchase and sell digital advertising fully automated and individualized in real-time. Thus, advertisers can effectively reach a specific audience, due to targeted banners, videos, and spots based on the user information, such as demographics, interests, or device. Any platform and channel can be accessed, for example out-of-home, television, and audio media.

How to pay for programmatic advertising?

Contrary to traditional advertising accounting methods, there is no fixed price per campaign. The marketer only pays if the advertisement is a success. Payment models include for example cost per click (CPC), cost per lead (CPL), cost per mille (CPM), and cost per order (CPO). In Sweden, the amount of costs increased in the past years. In 2012, the average cost per mille, or per thousand impressions, for programmatic advertising was only 1.44 U.S. dollars. As of 2018, it amounted to already 7.01 U.S. dollars.

Programmatic advertising spending in Sweden from 2017 to 2021

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2020



Survey time period

2017 to 2019

Supplementary notes

* Forecast.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Digital advertising in the Nordics"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.