Germany: online purchases of clothes and sports goods 2009-2018

This statistic shows the percentage of people who purchased clothes and sports goods online in Germany between 2009 and 2018. The percentage of individuals who shopped online for clothes and sports goods in Germany saw the most dramatic rise between 2010 and 2011, where it went up from 33 to 39 percent. Following that figures showed a steadier increase, with 2018 going over the 50 percent mark.

Percentage of individuals who purchased clothes and sports goods online in Germany from 2009 to 2018

Characteristic	Share of individuals
2018	52%
2017	50%
2016	48%
2015	47%
2014	47%
2013	45%
2012	41%
2011	39%
2010	33%
2009	31%

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Release date

January 2019

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Region

Germany

Survey time period

2009 to 2018

Supplementary notes

Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) in households and by individuals. The aim of the European ICT usage surveys is to collect and disseminate harmonised and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.

Data coverage corresponds to code I_BCLOT of INDIC_IS (Information Society Indicators).

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