Italy: importance of price comparison tools when buying online 2021

In Italy, the importance of price comparison tools to online shoppers increased significantly from 2017 to 2021. In the most recent year, the share of regular e-shoppers reporting that price comparison tools are important reached 91 percent.

Importance of price comparison tools when shopping online in Italy in selected years from 2017 to 2021

Characteristic	Important	Not important
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Release date

February 2022

More information

Region

Italy

Survey time period

June 2 to July 16, 2021

Number of respondents

800-1,556 respondents*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

The interviews were blind interviews, the respondents did not have references to brands, e-tailers or transporters.
The survey involved 23,394 participants across the following European countries: Czech Republic, Estonia, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, and the United Kingdom.
* Between 800 and 1,556 participants were interviewed per country. All respondents had purchased physical products from online since January 2021, and received at least one package. Data prior to 2021 is taken from previous surveys published by the source.

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