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Importance of price comparison tools when shopping online in Italy 2017-2018

Published by Statista Research Department, Aug 29, 2019
This graph illustrates the results of a survey on the importance of price comparison tools in Italy in 2017 and 2018. As of the survey period, the share of respondents reporting that price comparison tools are important reached 75 percent.

When buying online, are price comparison tools important for you?

Important Not important
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Source

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Release date

March 2019

Region

Italy

Survey time period

June 1 to July 3, 2018

Number of respondents

24,328*

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which criteria are important for you? ".
* The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.

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