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Importance of price comparison tools when shopping online in Italy 2017-2019

This graph illustrates the results of a survey on the importance of price comparison tools in Italy in 2017, 2018, and 2019. As of the survey period, the share of regular e-shoppers reporting that price comparison tools are important reached 85 percent in 2019.

When buying online, are price comparison tools important for you?

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Source

In cooperation with
DPD
Release date

February 2020

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which criteria are important for you? ".
* The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.

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Statistics on "E-commerce in Italy"

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