the Netherlands' second biggest social media platform in 2018. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter
Facebook had an online reach of nearly 73 percent in the Netherlands in August 2020. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Facebook on their smartphone. Facebook was deemed to be Monthly reach of Facebook in the Netherlands from July 2017 to August 2020, by device
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Verenigde Internet Exploitanten . (October 12, 2020). Monthly reach of Facebook in the Netherlands from July 2017 to August 2020, by device [Graph]. In Statista. Retrieved March 01, 2021, from https://www.statista.com/statistics/975250/monthly-reach-of-facebook-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly reach of Facebook in the Netherlands from July 2017 to August 2020, by device." Chart. October 12, 2020. Statista. Accessed March 01, 2021. https://www.statista.com/statistics/975250/monthly-reach-of-facebook-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . (2020). Monthly reach of Facebook in the Netherlands from July 2017 to August 2020, by device. Statista. Statista Inc.. Accessed: March 01, 2021. https://www.statista.com/statistics/975250/monthly-reach-of-facebook-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly Reach of Facebook in The Netherlands from July 2017 to August 2020, by Device." Statista, Statista Inc., 12 Oct 2020, https://www.statista.com/statistics/975250/monthly-reach-of-facebook-in-the-netherlands-by-device/
Verenigde Internet Exploitanten , Monthly reach of Facebook in the Netherlands from July 2017 to August 2020, by device Statista, https://www.statista.com/statistics/975250/monthly-reach-of-facebook-in-the-netherlands-by-device/ (last visited March 01, 2021)