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Monthly reach of Facebook in the Netherlands 2017-2020, by device

Published by Statista Research Department, Oct 26, 2020
Facebook had an online reach of nearly 73 percent in the Netherlands in August 2020. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Facebook on their smartphone. Facebook was deemed to be the Netherlands' second biggest social media platform in 2018. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter

Monthly reach of Facebook in the Netherlands from July 2017 to August 2020, by device

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Release date

October 2020

Region

Netherlands

Survey time period

July 1, 2017 to August 31, 2020

Number of respondents

n = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

The source did not provide numbers from before July 2017.

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