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Number of WhatsApp users in the Netherlands 2016-2020

The Netherlands counted over 12 million WhatsApp users in 2020, an increase of several thousand users compared to earleir years. It was estimated that the installed base of WhatsApp was higher than 12 million, or 96 percent of Dutch smartphones, whereas Facebook Messenger installations reached 7.5 million.

The Instant Messaging (IM) app sees a lot of daily use

For 42 percent of Dutch respondents, WhatsApp is the first online communication platform they look at when waking up, ahead of e-mail with 31 percent. This is age dependent, however, as older respondents were more likely to check their mail first.

WhatsApp users are not only young people

90 percent of Dutch Millennials (defined as ages 22 to 36 years) indicated they actively use WhatsApp, ahead of Facebook, Instagram and Snapchat. Between 2016 and 2018, however, Dutch respondents aged 40 to 79 years old also increasingly said they use the app, indicating a popularity of the communication tool among all age groups.

Total number of users of WhatsApp in the Netherlands from 2016 to 2020

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Release date

January 2020



Survey time period

2016 to 2020

Number of respondents

N 2014 = 15,179; N 2015 = 10,395; N 2016=10,484; N 2017=8,194; N 2018=6,783; N 2019 = 7,012; N 2020 = 7,000

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The figures have been taken from several publications.

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." The sample is a representative reflection of the Dutch population of 15 years and older.

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Statistics on "Messaging apps in the Benelux region"

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