Most popular video apps in the Netherlands 2023, by revenue

In 2023, Disney+ was the highest-grossing mobile app among users in the Netherlands, generating almost 12 million U.S. dollars in revenues. Social video app TikTok ranked second, with revenues of approximately 10 million U.S. dollars, while YouTube ranked third with 6.5 million U.S. dollars. Mobile app users in the Netherlands spent almost 1.5 million U.S. dollars on the anime streaming app Crunchyroll in the examined period.

Dutch audiences favorite video genres

As of the end of 2022, over eight in 10 respondents in the Netherlands reported watching videos online. Thanks to the predominance of social video and YouTube, music videos were the most watched category of online content, followed by comedy, memes, and viral videos. In comparison, only 15 percent of respondents reported watching gaming videos. When it came to streaming long-format content, documentaries and comedies were the most watched digital video genres, as half of the respondents in June 2023 reported preferring this type of content.

TikTok in the Netherlands

According to a survey of users conducted in the Netherlands in June 2023, six in 10 respondents reported watching videos on their smartphones. Despite 78 percent of Dutch respondents wanting to see TikTok banned from professional devices due to alleged security issues, the Chinese-launched social video platform ranked as one of the most popular video apps for users in the Netherlands. Between 2022 and 2023, the number of TikTok users increased by one-third year-over-year, reaching four million viewers in 2023. Of these, 850 thousand users were aged between 20 and 24 years, while around 795 thousand were aged 14 or younger.