Monthly reach of YouTube in the Netherlands 2017-2019, by device

This statistic shows the online reach of the brand YouTube in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to July 2019. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

According to NoBO, YouTube had an online reach of 80.6 percent in the Netherlands in July 2019. This is an increase when compared to the same period one year before. As of 2018, 86 percent of the respondents aged 15 to 19 years old indicated they used YouTube. In the same year, "Kwebbelkop" was the leading YouTube video producer from the Netherlands, based on the number of views.