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Monthly reach of YouTube in the Netherlands 2017-2021, by device

Published by Statista Research Department, Jul 7, 2021
Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

According to NoBO, YouTube had an online reach of 76.9 percent in the Netherlands in February 2021. This is a slight increase when compared to the same period one year before. As of 2018, 86 percent of the respondents aged 15 to 19 years old indicated they used YouTube. In the same year, "Kwebbelkop" was the leading YouTube video producer from the Netherlands, based on the number of views.

Monthly reach of YouTube in the Netherlands from July 2017 to February 2021, by device

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Sources

Release date

March 2021

Region

Netherlands

Survey time period

July 1, 2017 to February 28, 2021

Number of respondents

44,839 respondents

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

The source did not provide numbers from before July 2017 and from August 2019 to January 2020.

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