Colombia: main cosmetics brands based on social media management 2018

This statistic presents the leading beauty and personal care companies in Colombia according to the management of their social media presence as of September 2018, ranked by SMA score. As of this point in time, Natura ranked first in social network management, with a score of 53 percent.

Leading beauty and personal care companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score

Score in percentage
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Sources

Release date

September 2018

Region

Colombia

Survey time period

as of September 2018

Special properties

includes only B2C companies with high activity in social networks.

Supplementary notes

* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.

Data is based on Facebook, Instagram, Twitter, Blogs and other social networks, customer service and sales in social networks, variety of content, influence and participation.

The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.

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