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Colombia: social media users 2020, by age and gender

Published by José Gabriel Navarro, Aug 27, 2020
As of January 2020, approximately 15.6 percent of social media users in Colombia were women aged between 25 and 34 years. Meanwhile, other 15.6 percent of users in the South American country were men also aged between 25 and 34. Furthermore, over 48 percent of LinkedIn users in Colombia identified as women.

Distribution of social media users in Colombia as of January 2020, by age group and gender

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Release date

January 2020

Region

Colombia

Survey time period

January 2020

Age group

13 years and older

Special properties

based on ad audience of Facebook, Instagram and Facebook Messenger.

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Social media usage in ColombiaSocial media usage in the CaribbeanSocial media usage in Latin AmericaInternet usage in ColombiaE-commerce in Colombia
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