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Italy social media user penetration 2017-2025

In 2020, approximately 56.1 percent of the Italian population were social networking users. The social media usage rate in Italy is projected to reach 60 percent in 2015, up from 50.6 percent in 2017.

Social network user penetration in Italy from 2017 to 2025

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Source

Release date

July 2020

Region

Italy

Survey time period

2017 to 2020

Supplementary notes

*Forecast
Individuals who use a social network via any device at least once per month.

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Statistics on "Social media usage in Italy"

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